Engage Your Business Top Tips

How to create a successful Top Tips post

Alan Mason

1. How do I select my post topic?

Top Tips should be something that you are qualified to speak on and are an opportunity to show your knowledge and expertise about that subject. At the same time they should be something people may be looking for and are likely to search on. The fact that you, as an amateur meteorologist, can tell the difference between difference between a fog and a mist (say) is not a good subject as they are not going to be looking at “business posts” for that information.

2. How should I choose an interesting post title?

Your title should explain the question you are going to answer; the what, when, where, who, whom, why, and how of a subject. It does no harm if they also “catch the eye” or make someone curious without losing the meaning of the topic. For example, “How to write a blog?” might get less attention than “How to write a mind blowing blog in 5 minutes?” Keywords are useful. They attract the attention of searches, so introduce some interesting ones if you can – but do not let it drive your title, and do not introduce any that you are not going to use in the rest of the post!

3. How many points should I make?

Length is all about attention span – not yours, the audiences. Say it quick, say it well – adapt your content to cater for a generation of internet consumers who expect ‘instant gratification and quick fixes’! [If you are creating a Top Tips video, the number of points you can cover will be determined by that, though you have scope to put a bit more detail in the written version.] A recent Microsoft study revealed that we now have an attention span of eight seconds – making our attention span shorter than that of the goldfish (at nine seconds). However that is to each item or point, if you are lucky, you may get as much as 5 minutes to a post. Write accordingly.

4. How do I identify my points?

Each item or point should be clearly identified and preferably numbered (rather than just bulleted) so that you can refer back to it if need. More importantly this provides a reference point should someone want to comment or ask a question. It also provides a link to your video if you make one. Numbering does imply precedence, so unless you have any other reasoning (such as one point building on the previous) then do prioritise you points – most important first. This also means that your most important points will be read before the reader drifts of into thinking about other matters.

5. What content should my points have?

Each point should clear identify the content to follow (apply the same rules as your title) and should briefly explain the not just the question, but the answer and the benefits of following the advice and the potential drawbacks of ignoring it. It helps if you can exemplify from you experience to support the consequences of either. If your point (in your readers eyes) might be seen as a statement of the obvious, then either omit it or give strong examples of these consequences for those that might not see them

As with your title, keywords can be useful here. It can help your post be found if you are using words that people are likely to be searching on, but do not dilute you content by striving to introduce a keyword.

I hope you find this useful.

If you would like to create a Top Tip, but want it reviewed, or don’t want to bother making it “pretty”, then email us the content and we will take a look at it for you.

If you are thinking about creating a Top Tips video see our post How to create a successful Top Tips video.

Watch this space for many more tips from Engage Your Business members.

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